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营销策略课程:为你的组织开启复合增长的大门,从品牌到产品...

外贸 外贸 202 人阅读 | 0 人回复 | 2024-06-27

通过我们的营销策略项目,为您的组织解锁复合增长的可能性。

这门课程是为经验丰富的营销人员和领导者量身定制的,深入研究品牌、产品和增长营销领域。

品牌营销:建立坚实的品牌基础,涵盖身份、治理和分销。

产品营销:掌握市场分析,商品展示,上市和后期策略。

增长营销:探索增长循环,渠道策略,优先级,度量和测量。

跨领域战略执行:无缝执行品牌、产品和增长营销的策略。

这个程序是为带领团队的营销人员设计的,它能赋予你驱动业务复合影响的能力。

Unlock compounding growth for your organization with our Marketing Strategy program.
Tailored for experienced marketers and leaders, this course dives into brand, product, and growth marketing domains.

Brand Marketing: Build a solid brand foundation, covering identity, governance, and distribution.
Product Marketing: Master market analysis, merchandising, go-to-market, and post-launch strategies.
Growth Marketing: Explore growth loops, channel strategy, prioritization, metrics, and measurement.
Cross-Domain Strategy Execution: Seamlessly execute strategies across brand, product, and growth marketing.

Ideal for marketers leading teams, this program empowers you to drive compounding business impact.

  • 教程编号:1647350482
  • 安全扫描:无病毒无插件 / 云查杀 Virustotal Virscan
  • 培训机构:未知 / IMJMJ
  • 文件大小:2.86GB
  • 文件格式:视频 / 文档 / 图文
  • 压缩软件:7ZIP
  • 视频播放:完美解码

  └─Marketing Strategy
      │  
      │  
      ├─01. Introduction To Marketing Strategy
      │  │  01. Intro To Marketing Strategy.mp4
      │  │  
      │  │  
      │  └─Resources
      │          01. Intro To Marketing Strategy.pdf
      │          
      │          
      ├─02. Brand Marketing
      │  │  
      │  │  
      │  ├─01. Introduction To Brand Marketing
      │  │  │  01. What Is Brand Marketing.mp4
      │  │  │  02. Brand Marketing Drives Growth.mp4
      │  │  │  03. Developing A Brand Strategy.mp4
      │  │  │  
      │  │  │  
      │  │  └─Resources
      │  │          01. What Is Brand Marketing.pdf
      │  │          02. Brand Marketing Drives Growth.pdf
      │  │          03. Developing A Brand Strategy.pdf
      │  │          
      │  │          
      │  ├─02. Activating Brand Marketing
      │  │  │  01. Brand Identity.mp4
      │  │  │  02. Brand Distribution.mp4
      │  │  │  03. Brand Governance.mp4
      │  │  │  
      │  │  │  
      │  │  └─Resources
      │  │          01. Brand Identity.pdf
      │  │          02. Brand Distribution.pdf
      │  │          03. Brand Governance.pdf
      │  │          
      │  │          
      │  ├─03. Measuring & Managing Brand Marketing
      │  │  │  01. The Constellation Of Metrics.mp4
      │  │  │  02. North Star Metrics.mp4
      │  │  │  03. Brand Input Metrics.mp4
      │  │  │  
      │  │  │  
      │  │  └─Resources
      │  │          01. The Constellation Of Metrics.pdf
      │  │          02. North Star Metrics.pdf
      │  │          03. Brand Input Metrics.pdf
      │  │          
      │  │          
      │  └─04. Bonus Module Recap
      │      │  01. Module Recap Brand Marketing.mp4
      │      │  
      │      │  
      │      └─Resources
      │              01. Module Recap Brand Marketing.pdf
      │              
      │              
      ├─03. Product Marketing
      │  │  
      │  │  
      │  ├─01. Introduction To Product Marketing
      │  │  │  01. Defining Product Marketing.mp4
      │  │  │  02. Product Marketing Complexity.mp4
      │  │  │  
      │  │  │  
      │  │  └─Resources
      │  │          01. Defining Product Marketing.pdf
      │  │          02. Product Marketing Complexity.pdf
      │  │          
      │  │          
      │  ├─02. Market Analysis
      │  │  │  01. Intro To Market Analysis.mp4
      │  │  │  02. Understanding The Customer Use Case Maps.mp4
      │  │  │  03. Craft A Unique Value Proposition.mp4
      │  │  │  
      │  │  │  
      │  │  └─Resources
      │  │          01. Intro To Market Analysis.pdf
      │  │          02. Understanding The Customer Use Case Maps.pdf
      │  │          03. Craft A Unique Value Proposition.pdf
      │  │          
      │  │          
      │  ├─03. Merchandising, Gtm, And Measurement
      │  │  │  01. Positioning.mp4
      │  │  │  02. Pricing.mp4
      │  │  │  03. Packaging.mp4
      │  │  │  04. Go-To-Market Planning.mp4
      │  │  │  05. Measurement.mp4
      │  │  │  
      │  │  │  
      │  │  └─Resources
      │  │          01. Positioning.pdf
      │  │          02. Pricing.pdf
      │  │          03. Packaging.pdf
      │  │          04. Go-To-Market Planning.pdf
      │  │          05. Measurement.pdf
      │  │          
      │  │          
      │  └─04. Bonus Module Recap
      │      │  01. Module Recap Product Marketing.mp4
      │      │  
      │      │  
      │      └─Resources
      │              01. Module Recap Product Marketing.pdf
      │              
      │              
      ├─04. Growth Marketing
      │  │  
      │  │  
      │  ├─01. Defining Growth Marketing
      │  │  │  01. What Is Growth Marketing.mp4
      │  │  │  02. Defining Success By Defining Your Loops.mp4
      │  │  │  03. Defining Growth Marketing Input Metrics.mp4
      │  │  │  
      │  │  │  
      │  │  └─Resources
      │  │          01. What Is Growth Marketing.pdf
      │  │          02. Defining Success By Defining Your Loops.pdf
      │  │          03. Defining Growth Marketing Input Metrics.pdf
      │  │          
      │  │          
      │  ├─02. Building Audience Strategies
      │  │  │  01. Opportunity Of Audience Strategies.mp4
      │  │  │  02. Strategies For New Customers.mp4
      │  │  │  03. Strategies For Existing Customers.mp4
      │  │  │  
      │  │  │  
      │  │  └─Resources
      │  │          01. Opportunity Of Audience Strategies.pdf
      │  │          02. Strategies For New Customers.pdf
      │  │          03. Strategies For Existing Customers.pdf
      │  │          
      │  │          
      │  └─03. Bonus Module Recap
      │      │  01. Module Recap Growth Marketing.mp4
      │      │  
      │      │  
      │      └─Resources
      │              01. Module Recap Growth Marketing.pdf
      │              
      │              
      └─05. Executing Your Cross-Domain Strategy
          │  
          │  
          ├─01. Allocation And Strategy For Amplified Growth
          │  │  01. Investment Allocation.mp4
          │  │  02. Investment Allocation, Part II.mp4
          │  │  03. Actioning Marketing Strategy.mp4
          │  │  
          │  │  
          │  └─Resources
          │          01. Investment Allocation.pdf
          │          02. Investment Allocation, Part II.pdf
          │          03. Actioning Marketing Strategy.pdf
          │          
          │          
          ├─02. Leading Your Team
          │  │  01. The First 90 Days.mp4
          │  │  02. Building Alignment.mp4
          │  │  03. Designing Your Org.mp4
          │  │  
          │  │  
          │  └─Resources
          │          01. The First 90 Days.pdf
          │          02. Building Alignment.pdf
          │          03. Designing Your Org.pdf
          │          
          │          
          └─03. Bonus Module Recap
              │  01. Module Recap Executing Your Cross-Domain Strategy.mp4
              │  
              │  
              └─Resources
                      01. Module Recap Executing Your Cross-Domain Strategy.pdf


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