营销策略课程：为你的组织开启复合增长的大门，从品牌到产品...

dapeng

通过我们的营销策略项目，为您的组织解锁复合增长的可能性。

这门课程是为经验丰富的营销人员和领导者量身定制的，深入研究品牌、产品和增长营销领域。

品牌营销：建立坚实的品牌基础，涵盖身份、治理和分销。

产品营销：掌握市场分析，商品展示，上市和后期策略。

增长营销：探索增长循环，渠道策略，优先级，度量和测量。

跨领域战略执行：无缝执行品牌、产品和增长营销的策略。

这个程序是为带领团队的营销人员设计的，它能赋予你驱动业务复合影响的能力。

Unlock compounding growth for your organization with our Marketing Strategy program.
Tailored for experienced marketers and leaders, this course dives into brand, product, and growth marketing domains.

Brand Marketing: Build a solid brand foundation, covering identity, governance, and distribution.
Product Marketing: Master market analysis, merchandising, go-to-market, and post-launch strategies.
Growth Marketing: Explore growth loops, channel strategy, prioritization, metrics, and measurement.
Cross-Domain Strategy Execution: Seamlessly execute strategies across brand, product, and growth marketing.

Ideal for marketers leading teams, this program empowers you to drive compounding business impact.

• 教程编号：1647350482
• 安全扫描：无病毒无插件 / 云查杀 Virustotal Virscan
• 培训机构：未知 / IMJMJ
• 文件大小：2.86GB
• 文件格式：视频 / 文档 / 图文
• 压缩软件：7ZIP
• 视频播放：完美解码

  └─Marketing Strategy
      │  
      │  
      ├─01. Introduction To Marketing Strategy
      │  │  01. Intro To Marketing Strategy.mp4
      │  │  
      │  │  
      │  └─Resources
      │          01. Intro To Marketing Strategy.pdf
      │          
      │          
      ├─02. Brand Marketing
      │  │  
      │  │  
      │  ├─01. Introduction To Brand Marketing
      │  │  │  01. What Is Brand Marketing.mp4
      │  │  │  02. Brand Marketing Drives Growth.mp4
      │  │  │  03. Developing A Brand Strategy.mp4
      │  │  │  
      │  │  │  
      │  │  └─Resources
      │  │          01. What Is Brand Marketing.pdf
      │  │          02. Brand Marketing Drives Growth.pdf
      │  │          03. Developing A Brand Strategy.pdf
      │  │          
      │  │          
      │  ├─02. Activating Brand Marketing
      │  │  │  01. Brand Identity.mp4
      │  │  │  02. Brand Distribution.mp4
      │  │  │  03. Brand Governance.mp4
      │  │  │  
      │  │  │  
      │  │  └─Resources
      │  │          01. Brand Identity.pdf
      │  │          02. Brand Distribution.pdf
      │  │          03. Brand Governance.pdf
      │  │          
      │  │          
      │  ├─03. Measuring & Managing Brand Marketing
      │  │  │  01. The Constellation Of Metrics.mp4
      │  │  │  02. North Star Metrics.mp4
      │  │  │  03. Brand Input Metrics.mp4
      │  │  │  
      │  │  │  
      │  │  └─Resources
      │  │          01. The Constellation Of Metrics.pdf
      │  │          02. North Star Metrics.pdf
      │  │          03. Brand Input Metrics.pdf
      │  │          
      │  │          
      │  └─04. Bonus Module Recap
      │      │  01. Module Recap Brand Marketing.mp4
      │      │  
      │      │  
      │      └─Resources
      │              01. Module Recap Brand Marketing.pdf
      │              
      │              
      ├─03. Product Marketing
      │  │  
      │  │  
      │  ├─01. Introduction To Product Marketing
      │  │  │  01. Defining Product Marketing.mp4
      │  │  │  02. Product Marketing Complexity.mp4
      │  │  │  
      │  │  │  
      │  │  └─Resources
      │  │          01. Defining Product Marketing.pdf
      │  │          02. Product Marketing Complexity.pdf
      │  │          
      │  │          
      │  ├─02. Market Analysis
      │  │  │  01. Intro To Market Analysis.mp4
      │  │  │  02. Understanding The Customer Use Case Maps.mp4
      │  │  │  03. Craft A Unique Value Proposition.mp4
      │  │  │  
      │  │  │  
      │  │  └─Resources
      │  │          01. Intro To Market Analysis.pdf
      │  │          02. Understanding The Customer Use Case Maps.pdf
      │  │          03. Craft A Unique Value Proposition.pdf
      │  │          
      │  │          
      │  ├─03. Merchandising, Gtm, And Measurement
      │  │  │  01. Positioning.mp4
      │  │  │  02. Pricing.mp4
      │  │  │  03. Packaging.mp4
      │  │  │  04. Go-To-Market Planning.mp4
      │  │  │  05. Measurement.mp4
      │  │  │  
      │  │  │  
      │  │  └─Resources
      │  │          01. Positioning.pdf
      │  │          02. Pricing.pdf
      │  │          03. Packaging.pdf
      │  │          04. Go-To-Market Planning.pdf
      │  │          05. Measurement.pdf
      │  │          
      │  │          
      │  └─04. Bonus Module Recap
      │      │  01. Module Recap Product Marketing.mp4
      │      │  
      │      │  
      │      └─Resources
      │              01. Module Recap Product Marketing.pdf
      │              
      │              
      ├─04. Growth Marketing
      │  │  
      │  │  
      │  ├─01. Defining Growth Marketing
      │  │  │  01. What Is Growth Marketing.mp4
      │  │  │  02. Defining Success By Defining Your Loops.mp4
      │  │  │  03. Defining Growth Marketing Input Metrics.mp4
      │  │  │  
      │  │  │  
      │  │  └─Resources
      │  │          01. What Is Growth Marketing.pdf
      │  │          02. Defining Success By Defining Your Loops.pdf
      │  │          03. Defining Growth Marketing Input Metrics.pdf
      │  │          
      │  │          
      │  ├─02. Building Audience Strategies
      │  │  │  01. Opportunity Of Audience Strategies.mp4
      │  │  │  02. Strategies For New Customers.mp4
      │  │  │  03. Strategies For Existing Customers.mp4
      │  │  │  
      │  │  │  
      │  │  └─Resources
      │  │          01. Opportunity Of Audience Strategies.pdf
      │  │          02. Strategies For New Customers.pdf
      │  │          03. Strategies For Existing Customers.pdf
      │  │          
      │  │          
      │  └─03. Bonus Module Recap
      │      │  01. Module Recap Growth Marketing.mp4
      │      │  
      │      │  
      │      └─Resources
      │              01. Module Recap Growth Marketing.pdf
      │              
      │              
      └─05. Executing Your Cross-Domain Strategy
          │  
          │  
          ├─01. Allocation And Strategy For Amplified Growth
          │  │  01. Investment Allocation.mp4
          │  │  02. Investment Allocation, Part II.mp4
          │  │  03. Actioning Marketing Strategy.mp4
          │  │  
          │  │  
          │  └─Resources
          │          01. Investment Allocation.pdf
          │          02. Investment Allocation, Part II.pdf
          │          03. Actioning Marketing Strategy.pdf
          │          
          │          
          ├─02. Leading Your Team
          │  │  01. The First 90 Days.mp4
          │  │  02. Building Alignment.mp4
          │  │  03. Designing Your Org.mp4
          │  │  
          │  │  
          │  └─Resources
          │          01. The First 90 Days.pdf
          │          02. Building Alignment.pdf
          │          03. Designing Your Org.pdf
          │          
          │          
          └─03. Bonus Module Recap
              │  01. Module Recap Executing Your Cross-Domain Strategy.mp4
              │  
              │  
              └─Resources
                      01. Module Recap Executing Your Cross-Domain Strategy.pdf

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