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大家好，今天我们很高兴地邀请到了 MGID 的流量总监 Daniella 来分析跑 nutra offer 的一些方法，并且以流量平台内部数据作为支撑，来为大家带来一些经验的分享。
到底什么 Offer 好跑，跑什么赚钱呢？ Nutra 肯定是其中一个不可忽视的类目，很多大牛们靠着它们赚得盆满钵满，很多日入上万刀甚至几万刀的人跑的都是 Nutra，并且因为市场一直有刚性需求，所以这个 Nutra 是非常有潜力的一类 offer。
Today Health&Beauty/Nutra/Nutraceuticals remains one of the most promising verticals. 目前，健康 / 美容 / 营养品 / 保健品仍然是最有前景的类目。
Skincare, weight-loss, vitamins, performance boosters, testosterone boosters, male enhancement supplements, brain pills are among the products being sold within the vertical. 这类畅销的类目就包括：减肥，维他命，表现增强类，荷尔蒙激素增强类，男性增大保健品，健脑类等。
For instance, weight-loss products are sold better before summer or winter seaside vacation. Finally, based on our experience, we recommend promoting health & beauty products in Asia and Europe (make sure you’ve agreed decent payouts with your affiliate manager to make it work). 比如，减肥类的产品在夏季或者冬季海滨假期到来之前会卖得更好。 我们的经验表明：我们会推荐大家在欧洲和亚洲推广健康 / 美容类的产品（请确保在跑 offer 前，你已经从联盟的 AM 那里拿到了比较好的价格。 注：不同的联盟同一个产品价格也会差距很大，记得做好对比）。
We also suggest you to turn your attention to Tier 2 and Tier 3 countries' offers: the competition is less fierce and that would mean that you get impactful traffic volumes at cheaper costs. So it will be much easier to get to the top of the auction and stay there, especially for newbies. 我们同时推荐大家把目标放到 tier2 和 tier3 国家，因为其更小的竞争力，让大家可以用很低的价格 get 到有效的流量。 对于新手来说，在这里，比较容易去获得好的展示位置，并且一直稳定在那个位置。
Some examples of well-performing offers by GEO are: products for joints and rejuvenation (Albania), weight-loss products (Czech Republic, Slovakia, Romania, Taiwan), hearing aids (Czech Republic, Germany, France, Poland, Romania). 比如一些表现比较好的产品以及地区有：关节恢复产品（阿尔巴尼亚），减肥产品（捷克共和国，斯洛伐克，罗马尼亚，台湾），助听器（捷克共和国，德国，法国，波兰，罗马尼亚）。
Tips and recommendations 技巧和建议
Work hard on creatives. 着重素材创意
One of the ways to be ahead of the curve is using spy tools. This approach will reflect the latest trends and what imagery works well (by the way, images of belly fat and baggy stomachs are still effective). However, make sure your creatives comply with our guidelines. 其中一个弯道超车的方法就是使用 SPY 工具，在那里你可以看到最新的趋势，和表现最好的素材（顺便说一下，有关大肚子和松松垮垮的腰的图片素材效果依旧很棒）。 切记：素材不要违规！
Create pre-landers and landing pages. Pre-landers 和 LP 的创意
They must contain real-life stories of people who managed to lose weight/gain weight/regain hearing or other. Writing advertorials is an art, and the copies must be written professionally. 这里一定要包含真人的故事，比如减肥成功 / 增肥成功 / 重新恢复听力等，越有故事性越好。 软文的撰写也是一门技术，还有一定要在吸引用户的前提下把文案写得专业些。
Invest wisely 技巧性地设预算
We recommend setting up CPC higher than average in order to achieve desirable views in the first place. When your creatives are ready, they are submitted and assigned a rate, and, then, your teasers will be placed on publisher websites according to this rate. Your CTR influences your auction position — the higher it is, the better.
我们推荐大家把 CPC 设置得稍微高一点，以便得到好的展示位。 当素材做好了提交后就会被设定一个价格，然后你的 banner 就会以这个价格来在具体站点展示，你的 CTR 会影响你的竞价位置，CTR 越高，位置越好。
Types of Nutra offers 黑五 Offer 的类型 Direct Sales (DS) — A product is sold by the advertiser directly to an end consumer right away.
直销（Direct Sales）：用户直接购买产生转换的产品。
Cash On Delivery (COD) — A customer makes an order and leaves his contact details. A call center manager contacts the customer to confirm the order. After confirmation, a customer receives the product and makes a payment.
货到付款（Cash On Delivery）：用户在网站上下单并且填上联系信息，客服中心就会打电话给用户确认订单。 当确认完毕，用户会收到货物，然后付款。 Trials 试用类
A customer provides his contact details on the advertiser's landing page: his address for the delivery and credit card information. After approval, a customer receives a free product sample. If a client does not cancel his subscription, the product is sent and full payment is charged to the credit card provided.
用户在广告商的落地页上填上他的联系信息，包括收货地址和信用卡信息，提交了之后用户就会收到一个免费的试用产品。 如果用户不取消产品订阅，广告商就会定期寄给用户产品，并且从他的信用卡扣费。
Nutra vertical: what is so great about it? Nutra Offer 为何如此 Hot? This vertical has potential due to two main factors: 1.Quick payments for verified leads 2.Huge demand in various corners of the earth 有两大原因： - 跑出来的被认证之后的转换能很快收到回款。
- 全世界各地的市场刚需。
MGID can brag about vast experience in Nutra vertical. Our respected partners are licensed businesses with herbal products. Our moderators thoroughly examine the products with respect to their ingredients. In order to explore Nutra vertical and find out more about the offers, we recommend starting with $500 investment minimum. GMID 可以很自信地说，对 Nutra，我们的经验那是相当丰富的。 很多已经合作的大客户都是有药品类许可证的，我们的审核员会彻底检查产品的成分。 为了更大地能探究这个类目的 offer，我们推荐大家起码准备 500 美金的预算来做起步。
Having an account on the MGID platform means you have 24/7 support in the form of a personal account manager. As your assistant, our dedicated account managers will help you choose the offer, the best suitable geo, and give tips on optimization. 在 MGID 开户，就会一个 AM 7/24 来协助你。 作为独家的 AM，他们帮你挑选 Offer，合适的 GEO，给出优化和建议等等。
Let’s take a look at case study. NUTRA CASE STUDY MGID Vertical (类别)：Health (健康类) Offer: diabetes info product (糖尿病信息产品) GEO (地区)：FR (法国)
Targeting: All devices were targeted, since such products perform equally well on mobile and desktop.
定位：所有类型设备，因为这个类型的产品手机和 PC 的表现都很好。
Marketing funnel: ad → landing page We didn’t use a prelander, as the landing page contains an engaging autoplayed video.
素材路径：展示素材，然后到落地页。 我们没有用 prelander，因为这个 offer 的落地页有一个很吸引人的自动播放的视频。
素材展示如下： [size=1em][图片：两张素材图片。左图为滴着水滴的绿叶植物，下方按钮写着MORE；右图为一杯加了冰块和薄荷的饮品，下方按钮写着MORE。]
Landing Page 如下： [size=1em][图片：Landing Page 展示，截图中显示了电脑网页上播放着视频的着陆页设计，页面包含产品介绍与行动号召按钮。]
From our experience, such offers deliver good results using the following methods: 通过我们的经验得出，这类 offer 是用以下方法效果比较好： - Creatives that show food products of unusual form and color (pink and century eggs, fish caviar, chia seeds, avocados); 素材上有不常见的食物的图像或者一些比较另类的颜色（比如粉色的皮蛋，鱼子酱，奇异籽，牛油果等）；
- Creatives with apple vinegar and lemons are very popular (photos of the cooking process show a good performance); 用苹果醋和柠檬的素材很受欢迎（特别是一些烹饪过程的图片效果很好）；
- Color palette is very important. Green and yellow colors trigger associations connected to health and wellbeing (for example, aloe scrape or egg-yolk); 素材的颜色也很重要，绿色或者黄色的素材一般会让人联想到健康的方面（比如芦荟胶或者蛋黄卵的图片）；
- Text should include mentions of the symptom’s alleviation and its timeframes (for example, How to get rid of diabetes in 5 days). 文字方面需要提到症状缓解和需要时间（比如，How to get rid of diabetes in 5 days）。
Campaign results: 以下是转换结果：
[size=1em][图片：MGID 广告系统后台的数据结果截图，展示了各指标数据如Clicks、Conversions等表现。]
These pieces of advice will make your life easier when working with similar offers:
下面这些建议会让你跑类似 offer 的时候更加得心应手： - Average CPC rate for this vertical should be between $0.07—$0.14. Recommended rate for a new campaign launch in France is $0.12—$0.14. 这个类型的平均 CPC 一般是在 $0.07—$0.14 之间，比如法国的推荐 CPC 是 $0.12—$0.14；
- Due to similar audience behavior online, this funnel and these creatives will work for other European countries, such as Italy, Spain, and Eastern Europe. 基于相似的受众行为，这个推广的跳转方式和素材对于欧洲国家都是通用的，比如意大利，西班牙，和东欧国家；
- We recommend using white/black lists (this information can be provided by your account manager). 尽量使用黑 / 白名单（AM 可以提供此名单）；
- Target your campaigns by device (desktop or mobile) and type (native or push). 对设备类型进行针对投放，还有不同的流量类型，比如 native 和 push；
- You should use browser language settings depending on the offer’s language and geo. 针对 offer 不同的语言和国家，应该使用浏览器语言设定功能；
- Use prelanders to secure additional audience engagement. 使用 prelander 来确保更多的能吸引用户。
MGID only works with licensed pharmacies and products on herbal ingredients. To skip product advertising, moderator carefully studies its composition. MGID 对药物产品的广告商是有许可证要求的，推广之前需要研究其成分构成。
Finally, if you want to get a deeper understanding of Nutra offers, invest at least 500$ on MGID platform and your personal account manager will help you to choose offers, best performing GEOs and give pieces of advice regarding campaign optimization. 假如大家想更深的了解 Nutra Offers，可以在 Mgid 的平台上面充值 500 刀，你的专属 AM 会帮助挑选 Offers, Geo, 和一些优化建议。
And also only within the MGID platform, you can run push ad campaigns at the CPC rate starting from $0.003! 仅仅在 GMID 平台，跑广告的 CPC 可以从 $0.003 开始！
大家还有足够的时间去测试 Offer，在 AM 的帮助下优化，享受高质量的流量，和很好的 CR。
We hope you will find this information useful. Please, if you have any questions, leave them below in the comments. Stay tuned! 希望大家能喜欢这篇文章并且从中受益，有问题欢迎随时和我们联系。
Tips：本文出自吴哲辉先生编著的《蓝色星期五》
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2026-03-14
