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Facebook广告上花费2.5亿美元总结的经验,一份详细的策略和战术指南,教你

 

社交营销 社交营销 10773 人阅读 | 61 人回复 | 2023-07-20

教你如何通过种子用户建立关注度高且互动性强的社区:一份详细的策略和战术指南,教你如何进行影响力播种的电子商务品牌指南。

教你如何通过种子用户建立关注度高且互动性强的社区:一份详细的策略和战术指南,教你如何进行影响力播种的电子商务品牌指南。

我们从在Facebook广告上花费2.5亿美元中所学到的最重要的关于影响力内容的课程。
建立可以促进销售的影响力社区的第一方法。
经过验证的影响力白名单步骤系统。
如何为你的品牌找到、选择和联系正确的影响者。
如何获得和创建影响者产生的内容。
影响者营销的经济学以及如何创建预算。
以及更多内容。

A step-by-step strategic and tactical guide that teaches e-commerce brands about how to go about influencer seeding in a bid to building an attentive and engaging community.

The most important lessons learned about influencer content from $250 million spent on Facebook ads.
The #1 way to build an influencer community that will generate sales.
The proven step-by-step system for influencer whitelisting.
How to find, choose, and reach out to the right influencers for your brand.
How to source and create influencer generated content.
The economics of influencer marketing and how to create a budget
and much more

  • 教程编号:0801469389
  • 教程语言:英语 / 无字幕
  • 安全扫描:无病毒无插件 / 云查杀 Virustotal Virscan
  • 培训机构:未知
  • 文件大小:6.04GB
  • 文件格式:视频 / 文档 / 图文
  • 压缩软件:7ZIP
  • 视频播放:完美解码
  1. │ └─The Influencer Marketing Blueprint
  2. │ │ Course content.pdf
  3. │ │
  4. │ ├─01-How Do I Start In Influencer Marketing-Influencer Seeding
  5. │ │ 01-What Is Product Seeding- [imjmj.com].mp4
  6. │ │ 02-Seeding Is Your First Impression [imjmj.com].mp4
  7. │ │ 03-Building A Core Community - How To Break Into A Category [imjmj.com].mp4
  8. │ │ 04-Who To Seed & How To Know They Are The Right Fit [imjmj.com].mp4
  9. │ │ 05-How To Get An Influencer's Address [imjmj.com].mp4
  10. │ │ 06-How To Create An Unboxing Experience [imjmj.com].mp4
  11. │ │ 07-MightyScout - How To Track Organic Posting From Seeding [imjmj.com].mp4
  12. │ │ 08-How To Take The Next Steps With Your Influencers [imjmj.com].mp4
  13. │ │ 09-The Difference Between Seeding & Gifting [imjmj.com].mp4
  14. │ │ 10-Why -Pay-for-Post- Doesn't Make Sense [imjmj.com].mp4
  15. │ │
  16. │ ├─02-How Do I Start-Templates, Worksheets, & Screen-shares
  17. │ │ 01-Master Seeding List Template - Screenshare [imjmj.com].mp4
  18. │ │ 02-Master Seeding List - Template.xlsx
  19. │ │ 03-Product Seeding DM Template - Screenshare [imjmj.com].mp4
  20. │ │ 04-Product Seeding DM (2).docx
  21. │ │ 05-Seeding Budget Calculator Template - Screenshare [imjmj.com].mp4
  22. │ │ 06-Seeding Budget Calculator.xlsx
  23. │ │ 07-Category Entry Template - Screenshare [imjmj.com].mp4
  24. │ │ 08-Category Entry Template.xlsx
  25. │ │ 09-Shopify Seeding App - Walkthrough [imjmj.com].mp4
  26. │ │
  27. │ ├─03-Influencer Strategy 101
  28. │ │ 01-How Influencer Marketing Can Go Wrong [imjmj.com].mp4
  29. │ │ 02-Micro, Macro, Celebrity- Who Should I Pick- [imjmj.com].mp4
  30. │ │ 03-Philosophy Of Influencers - How To View Them [imjmj.com].mp4
  31. │ │ 04-How To Find Influencers - What Tools Are There- [imjmj.com].mp4
  32. │ │ 05-How To Analyze An Influencer - The Authentic Test [imjmj.com].mp4
  33. │ │ 06-Inside My Mind - What Influencers I'd Pick Based On Industry [imjmj.com].mp4
  34. │ │ 07-10 Steps To Follow For A Successful Campaign [imjmj.com].mp4
  35. │ │ 08-How To Find & Work With Influencers On TikTok- [imjmj.com].mp4
  36. │ │ 09-Creator Distributor Checklist Template - Screenshare [imjmj.com].mp4
  37. │ │ 10-Creator Distributor Checklist.xlsx
  38. │ │
  39. │ ├─04-Best Practices To Ensure Success
  40. │ │ 01-How To Outreach To An Influencer (For Contracting) [imjmj.com].mp4
  41. │ │ 02-4 Guidelines To Negotiate Effectively [imjmj.com].mp4
  42. │ │ 03-Influencer Pricing - What Do I Pay Them- [imjmj.com].mp4
  43. │ │ 04-3 Critical Things To Include In Your Influencer Contracts [imjmj.com].mp4
  44. │ │ 05-How To Draft A Creative Brief [imjmj.com].mp4
  45. │ │ 06-Recap & Intro To Taylor [imjmj.com].mp4
  46. │ │
  47. │ ├─05-Best Practices To Ensure Success - Templates, Worksheets & Screen-shares
  48. │ │ 01-Influencer Contract Outreach Template - Screenshare [imjmj.com].mp4
  49. │ │ 02-Influencer Contract Outreach Template _ DM & Email.docx
  50. │ │ 03-Negotiation Flow Template - Screenshare [imjmj.com].mp4
  51. │ │ 04-Negotiation Flow - Template - Lesson 2.docx
  52. │ │ 05-Contract Template For An Influencer Deal - Screenshare [imjmj.com].mp4
  53. │ │ 06-Contract Template_Influencer Deal.docx
  54. │ │
  55. │ ├─06-Influencer Generated Content
  56. │ │ 01-Introduction to Influencer Generated Content (IGC) [imjmj.com].mp4
  57. │ │ 02-IGC Creation Best Practices [imjmj.com].mp4
  58. │ │ 03-Creating A Customer Journey [imjmj.com].mp4
  59. │ │ 04-How To Implement IGC Ad Creative [imjmj.com].mp4
  60. │ │ 05-Measuring IGC Performance [imjmj.com].mp4
  61. │ │ 06-IGC Performance-Based Deals [imjmj.com].mp4
  62. │ │
  63. │ ├─07-Influencer Generated Content - Templates, Worksheets & Screen-shares
  64. │ │ 01-Blueprint Creative Brief.pdf
  65. │ │ 02-Non-Whitelisting Ad Account Buildout.xlsx
  66. │ │ 03-Setting Up AIDA Columns - Template Video [imjmj.com].mp4
  67. │ │ 04-A.I.D.A. Letter Grade System.pdf
  68. │ │
  69. │ ├─08-Influencer Organic Social Posts Vs. Influencer Whitelisting
  70. │ │ 01-Comparing Reach, Engagement, & Frequency [imjmj.com].mp4
  71. │ │ 02-Comparing The Customer Journey [imjmj.com].mp4
  72. │ │ 03-Comparing Costs & Return on Investment [imjmj.com].mp4
  73. │ │ 04-Comparing Visible Metrics of a Macro Influencer Activation [imjmj.com].mp4
  74. │ │
  75. │ ├─09-Set Up & Scale Influencer Paid Media Funnels
  76. │ │ 01-Influencer Whitelisting Account Set Up [imjmj.com].mp4
  77. │ │ 02-How To Have Influencers Grant Whitelisting Access (Step-By-Step Guide) Part 1 [imjmj.com].mp4
  78. │ │ 03-How To Have Influencers Grant Whitelisting Access (Step-By-Step Guide) Part 2 [imjmj.com].mp4
  79. │ │ 04-Building Influencer Audiences to Target [imjmj.com].mp4
  80. │ │ 05-Influencer Lookalike Audiences [imjmj.com].mp4
  81. │ │ 06-Influencer Whitelisting Full Funnel Buildout [imjmj.com].mp4
  82. │ │ 07-Macro & Micro Influencer Paid Media Funnel [imjmj.com].mp4
  83. │ │ 08-Budgeting Influencer Whitelisting Ad Spend [imjmj.com].mp4
  84. │ │ 09-How to Write Influencer Whitelisting Ad Copy [imjmj.com].mp4
  85. │ │ 10-Influencers As Customer Service Reps Via Whitelisting [imjmj.com].mp4
  86. │ │ 11-Influencer Whitelisting- Who's Better- Macro or Micro Influencers- [imjmj.com].mp4
  87. │ │
  88. │ ├─10-Set Up & Scale - Templates, Worksheets & Screen-shares
  89. │ │ 01-Influencer Whitelisting Instructions.pdf
  90. │ │ 02-Influencer Campaign Build Out - Worksheet [imjmj.com].mp4
  91. │ │ 03-Whitelisting Ad Account Buildout.xlsx
  92. │ │
  93. │ └─11-Frequently Asked Industry Questions
  94. │ 01-Studio Shoot vs. Influencer Generated Content [imjmj.com].mp4
  95. │ 02-How Do I Calculate My Influencer Marketing Budget- [imjmj.com].mp4
  96. │ 03-Influencer Marketing Budget Calculator.xlsx
  97. │ 04-What About Rev-Share or Brand Equity Deals- [imjmj.com].mp4
  98. │ 05-How Do I Negotiate & Structure A Contract With A Flag Bearer (Macro) Influencer- [imjmj.com].mp4
  99. │ 06-How Long Will Instagram Be The Market Leader For Influencer Activations- [imjmj.com].mp4
  100. │ 07-Can I Expect Sales To Come From Influencer Organic Posting- [imjmj.com].mp4
  101. │ 07-Does Influencer Marketing Work For Business-to-Business (B2B)- [imjmj.com].mp4
  102. │ 08-Should I Hire An In-House Employee Or An Agency- [imjmj.com].mp4
  103. │ 09-Can you walk me through a case study- [imjmj.com].mp4
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