市场营销研讨会！行之有效的引以为豪的营销技术分享！

Peter

为想要成长的营销人员举办的 Akimbo 研讨会。

为想要成长的营销人员举办的 Akimbo 研讨会。

通过学习在现代世界中行之有效的技术，
您可以进行引以为豪的营销……
因为它合乎道德、慷慨且有效。

你将学习：
讲故事让改变发生。
获得客户、获得市场份额并为您的受众提供服务。
定位您的服务或产品，使其真正出色。
清楚地看到在市场中创造价值的机会。
开发您的听众会谈论的有价值的产品和服务。
以能引起共鸣和传播的方式进行交流。
节省金钱，节省时间，并发展您的部落。

• 教程编号：0666992432
• 教程语言：英语 / 无字幕
• 安全扫描：无病毒无插件
• 培训机构：未知
• 文件大小：4.71GB
• 文件格式：视频 / 文档 / 图文

2. 教程目录
3. ├─1. Welcome
4. │ Getting started - The Marketing Seminar from Seth Godin_2.mkv
5. │ How this seminar works - The Marketing Seminar from Seth Godin.mkv
6. │ the first lesson.txt
7. │ welcome.mkv
8. │ 说明.txt
9. │
10. ├─2. Marketing with Intention; The Trifecta
11. │ 1. What change are you trying to make- - The Marketing Seminar from Seth Godin.mkv
12. │ 2. Who are you trying to change- - The Marketing Seminar from Seth Godin.mkv
13. │ 3. Q&A- Being small - The Marketing Seminar from Seth Godin.mkv
14. │ 4. What is the promise you're making- - The Marketing Seminar from Seth Godin.mkv
15. │ 5. Case study- lululemon and the book trick - The Marketing Seminar from Seth Godin.mkv
16. │ Case study; lululemon and the book trick.txt
17. │ what changes are you trying to make.txt
18. │ What promise are you making to your customers.txt
19. │ Who are you trying to change.txt
20. │ 说明.txt
21. │
22. ├─3. Positioning to Serve
23. │ 1. An empathic posture - The Marketing Seminar from Seth Godin.mkv
24. │ 2. Positioning Part 1 - The Marketing Seminar from Seth Godin.mkv
25. │ 3. Q&A- Empathy in B2B marketing - The Marketing Seminar from Seth Godin.mkv
26. │ 4. Positioning Part 2 - The Marketing Seminar from Seth Godin.mkv
27. │ 5a. Positioning yourself (plus a case study) - The Marketing Seminar from Seth Godin.mkv
28. │ 5b. Positioning yourself (plus a case study) - The Marketing Seminar from Seth Godin.mkv
29. │ An empathic posture.txt
30. │ Positioning Part 1.txt
31. │ Positioning Part 2.txt
32. │ Positioning yourself.txt
33. │ 说明.txt
34. │
35. ├─4. Wants, Needs and Worldviews
36. │ 1. What do people want- - The Marketing Seminar from Seth Godin.mkv
37. │ 2. Q&A- Digging deeper into needs - The Marketing Seminar from Seth Godin.mkv
38. │ 3a. Case study- Evaluating the Discourse sales website - The Marketing Seminar from Seth Godin.mkv
39. │ 4. Worldviews and personas - The Marketing Seminar from Seth Godin.mkv
40. │ 5a. Market research - The Marketing Seminar from Seth Godin.mkv
41. │ 5b. cleveland clinic on empathy.mkv
42. │ 5c. cleveland clinic on empathy 2.mkv
43. │ 5d. all that we share.mp4
44. │ 6. Q&A- Existential needs vs dreams and desires - The Marketing Seminar from Seth Godin.mkv
45. │ 7. People like us do things like this - The Marketing Seminar from Seth Godin.mkv
46. │ 8. Why don't people choose you- - The Marketing Seminar from Seth Godin.mkv
47. │ Market research.txt
48. │ People like us do things like this.txt
49. │ PeopleLikeUs_EBook_5.30.2017.pdf
50. │ Q&A; Digging deeper into needs.txt
51. │ Q&A; Existential needs vs dreams and desires.txt
52. │ What do people want.txt
53. │ Why don't people choose you.txt
54. │ Worldviews and personas.txt
55. │ 说明.txt
56. │
57. ├─5. Trust, Tension, Tools, Tactics…and Your Agenda
58. │ │ 10. Considering -free- - The Marketing Seminar from Seth Godin.mkv
59. │ │ 12. Understanding the Purple Cow - The Marketing Seminar from Seth Godin.mkv
60. │ │ 13. PR and publicity - The Marketing Seminar from Seth Godin.mkv
61. │ │ 14. Q&A Scrapbooking and ABT - The Marketing Seminar from Seth Godin.mkv
62. │ │ 15. Case Study- B2B and remarkable - The Marketing Seminar from Seth Godin.mkv
63. │ │ 16. Permission marketing - The Marketing Seminar from Seth Godin.mkv
64. │ │ 17. Case Study- Permission Marketing and Hallmark - The Marketing Seminar from Seth Godin.mkv
65. │ │ 18. Q&A- Creating, serving and changing students - The Marketing Seminar from Seth Godin.mkv
66. │ │ 19. Tribes - The Marketing Seminar from Seth Godin.mkv
67. │ │ 1a. Trust and tension - The Marketing Seminar from Seth Godin.mkv
68. │ │ 1b. the paper chase.mkv
69. │ │ 2. Q&A Enrollment in the journey - The Marketing Seminar from Seth Godin.mkv
70. │ │ 20. Inverting the first rule of Fight Club - The Marketing Seminar from Seth Godin.mkv
71. │ │ 21. Case study- Coaching, karate, socks and more - The Marketing Seminar from Seth Godin.mkv
72. │ │ 23. The ideavirus - The Marketing Seminar from Seth Godin.mkv
73. │ │ 24a. Rogers Curve and the chasm - The Marketing Seminar from Seth Godin.mkv
74. │ │ 24b. Rogers Curve and the chasm - The Marketing Seminar from Seth Godin_2.mkv
75. │ │ 25. The long tail - The Marketing Seminar from Seth Godin.mkv
76. │ │ 28. Case study- Relaunching Welch's in New York - The Marketing Seminar from Seth Godin.mkv
77. │ │ 29. A brand is not a logo - The Marketing Seminar from Seth Godin.mkv
78. │ │ 30. Q&A Empathy revisited - The Marketing Seminar from Seth Godin.mkv
79. │ │ 32. Spending money on direct and brand - The Marketing Seminar from Seth Godin.mkv
80. │ │ 33. Frequency - The Marketing Seminar from Seth Godin.mkv
81. │ │ 34. Reciprocity - The Marketing Seminar from Seth Godin.mkv
82. │ │ 37. Naming - The Marketing Seminar from Seth Godin.mkv
83. │ │ 38a. Impresarios and promotions - The Marketing Seminar from Seth Godin.mkv
84. │ │ 38b. Impresarios and promotions - The Marketing Seminar from Seth Godin_2.mkv
85. │ │ 39. Q&A Mindfulness in marketing - The Marketing Seminar from Seth Godin.mkv
86. │ │ 3a. Case Study- Penguin Magic + What we want or how we get it - The Marketing Seminar from Seth Godin.mkv
87. │ │ 3b. Case Study- Penguin Magic + What we want or how we get it - The Marketing Seminar from Seth Godin_2.mkv
88. │ │ 4. Status roles and tension - The Marketing Seminar from Seth Godin.mkv
89. │ │ 40. Behavioral economics for marketers - The Marketing Seminar from Seth Godin.mkv
90. │ │ 41. Case Study- altMBA - The Marketing Seminar from Seth Godin.mkv
91. │ │ 5. Modern Marketing Plan - The Marketing Seminar from Seth Godin.mkv
92. │ │ 6a. Q&A Commodities, scammers and competition - The Marketing Seminar from Seth Godin.mkv
93. │ │ 6b. mad men clip.mkv
94. │ │ 7. Pricing as a marketing tool - The Marketing Seminar from Seth Godin.mkv
95. │ │ 8a. Testimonials, blurbs and endorsements - The Marketing Seminar from Seth Godin_2.mkv
96. │ │ 8b. Testimonials, blurbs and endorsements - The Marketing Seminar from Seth Godin.mkv
97. │ │ 9. Getting the word out - The Marketing Seminar from Seth Godin.mkv
98. │ │ A brand is not a logo.txt
99. │ │ Behavioral economics for marketers.txt
100. │ │ Case Study; altMBA.txt
101. │ │ Case Study; B2B and remarkable.txt
102. │ │ Case study; Coaching, karate, socks and more.txt
103. │ │ Case Study; Penguin Magic + What we want or how we get it.txt
104. │ │ Case Study; Permission Marketing and Hallmark.txt
105. │ │ Case study; Relaunching Welch's in New York.txt
106. │ │ Considering free.txt
107. │ │ Frequency.txt
108. │ │ Getting the word out.txt
109. │ │ getting the word out2.pdf
110. │ │ Impresarios and promotions.txt
111. │ │ Inverting the first rule of Fight Club.txt
112. │ │ Modern Marketing Plan.txt
113. │ │ naming.txt
114. │ │ Permission marketing.txt
115. │ │ PR and publicity.txt
116. │ │ Pricing as a marketing tool.txt
117. │ │ Q&A Commodities, scammers and competition.txt
118. │ │ Q&A Empathy revisited.txt
119. │ │ Q&A Mindfulness in marketing.txt
120. │ │ Q&A Scrapbooking and ABT.txt
121. │ │ Q&A; Creating, serving and changing students.txt
122. │ │ Reciprocity.txt
123. │ │ Rogers Curve and the chasm.txt
124. │ │ Spending money on direct and brand.txt
125. │ │ Status roles and tension.txt
126. │ │ Testimonials, blurbs and endorsements.txt
127. │ │ the idea virus readandshare.pdf
128. │ │ the ideavirus.txt
129. │ │ The long tail.txt
130. │ │ Tribes.txt
131. │ │ Trust and tension.txt
132. │ │ Understanding the Purple Cow.txt
133. │ │ 说明.txt
134. │ │
135. │ ├─11. The elements of storytelling
136. │ │ 1. The elements of storytelling - The Marketing Seminar from Seth Godin.mkv
137. │ │ 2. The elements of storytelling - The Marketing Seminar from Seth Godin_2.mkv
138. │ │ And a fictionalized speech from a movie that demonstrates Ganz' point.mkv
139. │ │ And to move from the sublime to the ridiculous.mkv
140. │ │ harley.jpg
141. │ │ Here's a speech that Ganz uses in his training.mkv
142. │ │ Story of self, story of us, story of now.mkv
143. │ │ The elements of storytelling.txt
144. │ │ 说明.txt
145. │ │
146. │ ├─22. Q&A Marketing to the most important student
147. │ │ A Zig story.pdf
148. │ │ Q&A Marketing to the most important student.txt
149. │ │ 说明.txt
150. │ │
151. │ ├─26. Q&A ABW (always be wrong)
152. │ │ more cowbell.mkv
153. │ │ Q&A ABW (always be wrong) - The Marketing Seminar from Seth Godin.mkv
154. │ │ Q&A ABW (always be wrong).txt
155. │ │ 说明.txt
156. │ │
157. │ ├─27. Understanding the funnel
158. │ │ Funnel Math.xlsx
159. │ │ skydiving Funnel.png
160. │ │ Understanding the funnel - The Marketing Seminar from Seth Godin.mkv
161. │ │ Understanding the funnel.txt
162. │ │ 说明.txt
163. │ │
164. │ ├─31. Brand or direct marketing
165. │ │ brand marketing 1.mkv
166. │ │ brand marketing 2.mkv
167. │ │ brand marketing 3.mkv
168. │ │ Brand or direct marketing- - The Marketing Seminar from Seth Godin.mkv
169. │ │ Brand or direct marketing.txt
170. │ │ 说明.txt
171. │ │
172. │ ├─35. Q&A Elevator pitch
173. │ │ Q&A Elevator pitch - The Marketing Seminar from Seth Godin.mkv
174. │ │ Q&A Elevator pitch.txt
175. │ │ The Perfect Intro - Superhero Brain 2016 from Clay Hebert.mkv
176. │ │ 说明.txt
177. │ │
178. │ └─36. Stories in shorthand
179. │ 1. Stories in shorthand- Three parts - The Marketing Seminar from Seth Godin.mkv
180. │ 2. Stories in shorthand- Three parts - The Marketing Seminar from Seth Godin.mkv
181. │ 3. Stories in shorthand- Three parts - The Marketing Seminar from Seth Godin.mkv
182. │ Stories in shorthand part 1.txt
183. │ Stories in shorthand part 2.txt
184. │ Stories in shorthand part 3.txt
185. │ 说明.txt
186. │
187. └─6. Commencement
188. FootprintsQuestionsPosterA4.pdf
189. It's not the end (it's the beginning) - The Marketing Seminar from Seth Godin.mkv
190. It's not the end (it's the beginning).txt

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