营销策略的剧本 – 从市场细分和客户分析到营销计划制定的一步一步的

Peter

对预期增长的B2B销售进行切实可行的培训。

对预期增长的B2B销售进行切实可行的培训。

让你的市场营销、销售和高管集中在目标市场、定位、渠道、活动和内容上，
以获得理想的客户，
扩大交易规模，
加速你的渠道。

视频包括从市场细分和理想的客户分析，
到营销计划制定的一步一步的过程。

• 教程编号：1988409465
• 教程语言：英语 / 无字幕
• 安全扫描：无病毒无插件 / 云查杀 Virustotal Virscan
• 培训机构：未知
• 文件大小：3.5GB
• 文件格式：视频 / 文档 / 图文
• 压缩软件：7ZIP
• 视频播放：完美解码

2. └─Marketing Strategy Playbook
3. │
4. │
5. ├─01 Full Funnel Strategy
6. │ │
7. │ │
8. │ ├─Define a clear goal
9. │ │ Define a clear goal - Full-Funnel B2B Marketing Academy.mp4
10. │ │
11. │ │
12. │ ├─GTM Strategy Toolkit
13. │ │ GTM Strategy Toolkit (make a copy of the worksheet) + Slides +.mp4
14. │ │ Make a copy (google sheet).txt
15. │ │ Market segmentation - overview of the process and preparation.pdf
16. │ │ Marketing channels and tools.xlsx
17. │ │ Marketing plan for B2B service-based company.pdf.encrypted
18. │ │ Marketing plan template.xlsx
19. │ │ SaaS marketing plan.xlsx
20. │ │
21. │ │
22. │ ├─ROI Taxes
23. │ │ ROI taxes - Full-Funnel B2B Marketing Academy.mp4
24. │ │
25. │ │
26. │ ├─The Boiler Room Strategy
27. │ │ The Boiler Room Strategy - Full-Funnel B2B Marketing Academy.mp4
28. │ │
29. │ │
30. │ └─The Full-Funnel Marketing Strategy
31. │ The Full-Funnel Marketing Strategy - Full-Funnel B2B Marketing.mp4
32. │ The Full-Funnel Marketing Strategy - Full-Funnel B2B Marketing.ts
33. │
34. │
35. ├─02 Market Segmentation
36. │ Adding non-standard criteria for more efficient market segmentation(1).mp4
37. │ Adding non-standard criteria for more efficient market segmentation(1).ts
38. │ Analyze your existing customer database - Full-Funnel B2B Marketing.mp4
39. │ Analyze your existing customer database - Full-Funnel B2B Marketing.ts
40. │ How to segment market using standard criteria TEMPLATE - Full-Funnel B2B Marketing(1).mp4
41. │ How to segment market using standard criteria TEMPLATE - Full-Funnel B2B Marketing(1).ts
42. │
43. │
44. ├─03 Ideal Customer Profile
45. │ How to create a B2B ideal customer profile - part 2.mp4
46. │ How to create a B2B ideal customer profile - part 2.ts
47. │ How to create a B2B ideal customer profile.mp4
48. │ How to create a B2B ideal customer profile.ts
49. │
50. │
51. ├─04 Positioning And Unique Value Proposition (Uvp)
52. │ │
53. │ │
54. │ ├─1. Standing out Why does it matter and what does it mean
55. │ │ How To Differentiate Your Brand in The Sea of Sameness.txt
56. │ │
57. │ │
58. │ ├─2. Positioning strategies
59. │ │ April Dunford - Positioning - the Misunderstood Foundation of Great Marketing.mp4
60. │ │ Positioning strategies - Full-Funnel B2B Marketing.mp4
61. │ │ Positioning strategies - Full-Funnel B2B Marketing.ts
62. │ │
63. │ │
64. │ ├─3. Other differentiation approaches
65. │ │ Other differentiation approaches - Full-Funnel B2B Marketing Academy.mp4
66. │ │ Other differentiation approaches - Full-Funnel B2B Marketing Academy.ts
67. │ │
68. │ │
69. │ ├─4. Analyzing competitors messaging & positioning
70. │ │ Analyzing competitors messaging & positioning.mp4
71. │ │ Analyzing competitors messaging & positioning.ts
72. │ │
73. │ │
74. │ ├─5. Develop the Unique Value Proposition (UVP) & the UVP amplifiers
75. │ │ Develop the Unique Value Proposition (UVP).mp4
76. │ │ Develop the Unique Value Proposition (UVP).ts
77. │ │
78. │ │
79. │ ├─6. How to validate your UVP
80. │ │ How to validate your UVP - Full.mp4
81. │ │ How to validate your UVP - Full.ts
82. │ │
83. │ │
84. │ └─7. Implementing your positioning and UVP
85. │ About Us Template.pdf
86. │ Home page (B2B service-based) Ex. 1.pdf
87. │ Implementing your positioning and UVP - Full.mp4
88. │ Implementing your positioning and UVP - Full.ts
89. │ SaaS Landing Page Cheatsheet.pdf
90. │
91. │
92. ├─05 The Buyer’s Journey
93. │ How to identify channels for marketing and prospecting - Full-Funnel.mp4
94. │ How to identify channels for marketing and prospecting - Full-Funnel.ts
95. │ How to map out the buying process - Full.mp4
96. │ How to map out the buying process - Full.ts
97. │ The harsh truth about the B2B buying process - Full.mp4
98. │ The harsh truth about the B2B buying process - Full.ts
99. │
100. │
101. ├─06 Develop A Customer-Centric Marketing And Sales Processes
102. │ │
103. │ │
104. │ ├─1. Developing a map of informational needs
105. │ │ Developing a map of informational needs - Full-Funnel.mp4
106. │ │ Developing a map of informational needs - Full-Funnel.ts
107. │ │
108. │ │
109. │ ├─2. The content audit
110. │ │ The content audit - Full-Funnel.mp4
111. │ │ The content audit - Full-Funnel.ts
112. │ │
113. │ │
114. │ └─3. Develop a marketing and sales process based on the buyer journey
115. │
116. │
117. ├─07 Marketing Planning
118. │ Define the growth areas with the sales pipeline velocity calculator.mp4
119. │ Define the growth areas with the sales pipeline velocity calculator.ts
120. │ How to create a great marketing plan - Full-Funnel.mp4
121. │ How to create a great marketing plan - Full-Funnel.ts
122. │ How to launch new programs and complex campaigns - Full-Funnel.mp4
123. │ How to launch new programs and complex campaigns - Full-Funnel.ts
124. │
125. │
126. ├─08 B2b Marketing Report And Dashboard
127. │ Core marketing report and dashboard - Full-Funnel.mp4
128. │ Core marketing report and dashboard - Full-Funnel.ts
129. │
130. │
131. ├─09 Marketing Strategy Presentation
132. │ Marketing strategy presentation and template - Full-Funnel.mp4
133. │ Marketing strategy presentation and template - Full-Funnel.ts
134. │
135. │
136. ├─10 Next Steps & Full-Funnel Academy
137. │ What’s next- - Full-Funnel.mp4
138. │ What’s next- - Full-Funnel.ts
139. │
140. │
141. └─Bonus
142. │
143. │
144. └─A skillset of modern B2B marketer
145. A skillset of modern B2B marketer - Full-Funnel.mp4
146. A skillset of modern B2B marketer - Full-Funnel.ts

复制代码

游客，如果您要查看本帖隐藏内容请回复