给你所有的 Facebook Ads 工具和技能,建立最有效的 Facebook 活动!
<p></p><p>本课程将给你所有的 Facebook Ads 工具和技能,<br/>
你需要建立最有效和负担得起的Facebook活动。</p><p>本课程将给你所有的 Facebook Ads 工具和技能,<br/>
你需要建立最有效和负担得起的Facebook活动。</p>
<p>我将教你如何让大广告商每天在Facebook上投入数百万美元的广告,<br/>
同时保持积极的ROI。</p>
<p>包括你需要了解的Facebook广告的每一个主题:<br/>
Facebook的广告生态系统,<br/>
创建引人注目的广告,<br/>
广告拍卖,<br/>
活动结构,<br/>
投标等等。</p>
<ul>
<li>教程编号:1767758282</li>
<li>教程语言:英语 / 无字幕</li>
<li>安全扫描:无病毒无插件</li>
<li>培训机构:未知</li>
<li>文件大小:5.76GB</li>
<li>文件格式:视频 / 文档 / 图文</li>
</ul>
教程目录
├─01-Introduction
│ 02-Brands Built Entirely on Facebook & Instagram - What do They Know-.mkv
│ 03-About Me.mkv
│ 04-What You'll Learn in this Course.mkv
│ 04-What You'll Learn in this Course.pdf
│ 05-Agenda for This Course.mkv
│ 05-Screen Shot 2019-12-19 at 5.56.30 PM.png
│ 说明.txt
│
├─02-Facebook's Ad Ecosystem
│ 01-Facebook's Ad Ecosystem and the 10 Year Roadmap.mkv
│ 01-Welcome! .mp4
│ 02-Beyond the Facebook Blue App.mkv
│ 02-Screen Shot 2019-12-18 at 4.13.35 PM.png
│ 02-Screen Shot 2019-12-18 at 4.13.59 PM.png
│ 03-Cross-Channel, Cross-Device, Identity Tracking.mkv
│ 04-Screen Shot 2019-12-18 at 4.31.57 PM.png
│ 04-The Emergence of Digital Native Companies, Built on Facebook and Instagram.mkv
│ 05-Programming the Right Instructions- Campaign Objectives.mkv
│ 06-Modern Problems Require Modern Solutions.mkv
│ 07-ad ecosystem quiz! _ khalid h's facebook marketing school.pdf
│ 08-NEW_ Ads Manager Part 1_ Beginner 101, Navigation, and Reporting.pdf
│ 09-NEW- Campaign Structures- Evolving From Basic to Advanced.mkv
│ 说明.txt
│
├─03-How to WIN the Facebook ad auction
│ 01-How the Facebook Ad Auction Works.mkv
│ 02-Screen Shot 2019-12-24 at 12.15.05 PM.png
│ 02-The Underlying Auction Formula That Runs EVERYTHING.mkv
│ 03-How to Win at the Auction .mp4
│ 03-How to Win at the Auction.mkv
│ 03-Screen Shot 2019-12-13 at 3.03.07 PM.png
│ 04-Minimizing Constraints on Delivery.mkv
│ 05-Why are Lookalike Audiences So Powerful-.mkv
│ 06-Building a Robust Lookalike Targeting Strategy.mkv
│ 06-Screen Shot 2019-12-15 at 11.00.20 AM.png
│ 06-Screen Shot 2019-12-15 at 11.00.27 AM.png
│ 07-NEW- A Step-by-Step Guide to Setting Up Lookalike Audiences (in Ads Manager).mkv
│ 08-The 'Learning Stage' of Optimization.mkv
│ 09-Preventing 'Significant Edits' & Learning Resets.mkv
│ 09-Screen Shot 2019-12-15 at 12.56.59 PM.png
│ 10-What Exactly is the Facebook Pixel- Why is it a MUST-.mkv
│ 11-Facebook Pixel Implementation Principles.mkv
│ 11-Screen Shot 2019-12-15 at 3.39.15 PM.png
│ 12-Placement Liquidity (Automatic Placements & Asset Customization).mkv
│ 13-Post-Click User Experience.mkv
│ 13-Screen Shot 2019-12-15 at 3.50.49 PM.png
│ 14-Key Takeaways.mkv
│ 14-Screen Shot 2019-12-15 at 3.51.03 PM.png
│ 15-ad auction quiz! _ khalid h's facebook marketing school.pdf
│ 说明.txt
│
├─04-What the Best Advertisers Do
│ 01-Who are the Best- Why Should We Care What They Do.mkv
│ 02-The Automation Mindset.mkv
│ 03-5 Principles to Remember .mp4
│ 03-Screen Shot 2019-12-19 at 10.58.14 AM.png
│ 04-1. Automated Account Structures.mkv
│ 04-Screen Shot 2019-12-19 at 11.18.53 AM.png
│ 05-2. A) Campaign Budget Optimization.mkv
│ 05-Screen Shot 2019-12-19 at 11.51.38 AM.png
│ 06-2. B) Example of Campaign Structure.mkv
│ 06-Screen Shot 2019-12-19 at 1.20.07 PM.png
│ 07-3. A) Bid-Constrained vs Budget-Constrained.mkv
│ 08-3. B) Manual Bidding - How Do You Do It-.mkv
│ 09-3. C) Manual Bidding - How Does It Actually Work-.mkv
│ 09-Screen Shot 2019-12-19 at 1.18.23 PM.png
│ 10-3. D) Manual Bidding Examples - How to Choose the Right Bid Amount.mkv
│ 10-Screen Shot 2019-12-19 at 12.59.01 PM.png
│ 11-3. E) Advanced Bidding Strategy with LTV Cohorts.mkv
│ 11-Screen Shot 2019-12-19 at 1.35.08 PM.png
│ 12-3. F) Cost Cap vs Bid Cap vs Target Cost Bidding.mkv
│ 13-4. Laser Focused on Signal Volume.mkv
│ 13-Screen Shot 2019-12-19 at 1.36.27 PM.png
│ 14-5. Fully Leveraged Targeting Capabilities.mkv
│ 15-Key Takeaways.mkv
│ 15-Screen Shot 2019-12-19 at 2.18.54 PM.png
│ 16-what the best advertisers do - quiz! _ khalid h's facebook marketing school.pdf
│ 说明.txt
│
├─05-How to Build Amazing Ads
│ 01-The Mobile Attention Span.mkv
│ 02-Creative Best Practices and Considerations.mkv
│ 03-Stories + Feed Video + Static = Winning Combination.mkv
│ 04-Deconstructing Excellent Ads - Part 1.mkv
│ 05-Deconstructing Excellent Ads - Part 2.mkv
│ 06-Deconstructing Excellent Ads - Part 3.mkv
│ 07-Adding Motion to Static Images (Cinemagraphs).mkv
│ 08-The Ad Library - An Incredible Tool No-one Knows About.mkv
│ 08-The Ad Library - An Incredible Tool No-one Knows About.pdf
│ 09-Animoto - My Choice for Building Great Ads.mkv
│ 09-Animoto - My Choice for Building Great Ads.pdf
│ 10-Creative Hub Gallery - For Inspiration & Exploring New Formats.mkv
│ 10-Creative Hub Gallery - For Inspiration & Exploring New Formats.pdf
│ 11-Native Ads Manager Editor - Quick & Easy Templates.mkv
│ 12- Canva - General Design Resource with Templates.mkv
│ 12- Canva - General Design Resource with Templates.pdf
│ 13-Key Takeaways.mkv
│ 13-Screen Shot 2019-12-19 at 4.06.55 PM.png
│ 14-how to build amazing ads - quiz! _ khalid h's facebook marketing school.pdf
│ 说明.txt
│
├─06-Newly Added Content!
│ 01-Lead Ads Part 1- What are Lead Ads & Who Should Use Them-.mkv
│ 02-Lead Ads Part 2- Why Use Lead Ads-.mkv
│ 03-Lead Ads Part 3- Step-by-Step Tutorial, How to Setup a Campaign + Copywriting Tips.mkv
│ 04-Lead Ads Part 4- Best Practices.mkv
│ 05-eCommerce Campaign Structure Guide.mkv
│ 06- Dynamic Creative- Super-Easy, Automated Ad Creation.mkv
│ 07-Ad Policy Part 1- Policy Compliance.mkv
│ 08-Ad Policy Part 2- Preventing Disables, Appeals, Limiting Impact on Business, and More.mkv
│ 09-Scaling Ad Spend Part 1- Case Study + Prerequisites.mkv
│ 10-Scaling Ad Spend Part 2- How I Scale, Scaling Tactics, and Leaky Buckets.mkv
│ 11-The Audience Overlap Analysis Tool.mkv
│ 12-Conversion Optimization Windows.mkv
│ 13-COLD Starts- How to Start with No Data, the Cascading Method.mkv
│ 14-Dynamic Ads Part 1- Intro, Benefits, and Requirements.mkv
│ 15-Dynamic Ads Part 2- Step-by-Step Tutorial.mkv
│ 说明.txt
│
└─07-Conclusion
01-Congrats on Finishing the Course!.mp4
01-Congrats on Finishing the Course! .pdf
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