一篇文章带你了解BOM&PRD的重要性
<section style="padding-top: 15px;padding-bottom: 15px;display: flex;align-items: center;border-top: 1px dashed rgb(245, 222, 171);"><section style="padding-right: 10px;flex-shrink: 0;"><section style="font-size: 15px;color: rgb(255, 255, 255);width: 30px;height: 30px;text-align: center;line-height: 30px;background-color: rgb(223, 49, 22);border-radius: 100%;"><span style="font-family: 微软雅黑, " microsoft yahei><strong>0</strong><strong data-original-title="" title="" data-num="3">2</strong></span></section></section><p><span style="font-size: 15px;letter-spacing: 1.5px;line-height: 1.73em;font-family: 微软雅黑, " microsoft yahei>采购管理：根据BOM确定采购需求，确保原材料和零部件的供应。</span></p></section></section><section><section style="padding-top: 15px;padding-bottom: 15px;display: flex;align-items: center;border-top: 1px dashed rgb(245, 222, 171);"><section style="padding-right: 10px;flex-shrink: 0;"><section style="font-size: 15px;color: rgb(255, 255, 255);width: 30px;height: 30px;text-align: center;line-height: 30px;background-color: rgb(223, 49, 22);border-radius: 100%;"><span style="font-family: 微软雅黑, " microsoft yahei><strong>0</strong><strong data-original-title="" title="" data-num="4">3</strong></span></section></section><section data-width="100%" style="width: 506px;"><section style="line-height: 1.75em;letter-spacing: 1.5px;font-size: 15px;color: rgb(51, 51, 51);background: transparent;"><section data-autoskip="1"><p><span style="line-height: 1.73em;font-family: 微软雅黑, " microsoft yahei>库存管理及销售支持：通过BOM了解预测和控制库存水平，避免物料短缺或过剩影响补货进度，造成链接销量断崖式下降，后期甚至无法起量。</span></p></section></section></section></section></section><section><section style="padding-top: 15px;padding-bottom: 15px;display: flex;align-items: center;border-top: 1px dashed rgb(245, 222, 171);"><section style="padding-right: 10px;flex-shrink: 0;"><section style="font-size: 15px;color: rgb(255, 255, 255);width: 30px;height: 30px;text-align: center;line-height: 30px;background-color: rgb(223, 49, 22);border-radius: 100%;"><span style="font-family: 微软雅黑, " microsoft yahei><strong>0</strong><strong data-original-title="" title="" data-num="4">4</strong></span></section></section><p><span style="font-size: 15px;letter-spacing: 1.5px;line-height: 1.73em;font-family: 微软雅黑, " microsoft yahei>质量保证：在产品开发、生产和维护过程中，利用BOM进行质量控制和追溯。</span></p></section></section><section><section style="padding-top: 15px;padding-bottom: 15px;display: flex;align-items: center;border-top: 1px dashed rgb(245, 222, 171);"><section style="padding-right: 10px;flex-shrink: 0;"><section style="font-size: 15px;color: rgb(255, 255, 255);width: 30px;height: 30px;text-align: center;line-height: 30px;background-color: rgb(223, 49, 22);border-radius: 100%;"><span style="font-family: 微软雅黑, " microsoft yahei><strong>0</strong><strong data-original-title="" title="" data-num="4">5</strong></span></section></section><p><span style="font-size: 15px;letter-spacing: 1.5px;line-height: 1.73em;font-family: 微软雅黑, " microsoft yahei>数据分析与优化：通过对BOM数据的分析，持续优化产品结构和生产过程，降低成本和提高效率。</span></p></section></section><section><section style="padding-top: 15px;padding-bottom: 15px;display: flex;align-items: center;border-top: 1px dashed rgb(245, 222, 171);"><section style="padding-right: 10px;flex-shrink: 0;"><section style="font-size: 15px;color: rgb(255, 255, 255);width: 30px;height: 30px;text-align: center;line-height: 30px;background-color: rgb(223, 49, 22);border-radius: 100%;"><span style="font-family: 微软雅黑, " microsoft yahei><strong>0</strong><strong data-original-title="" title="" data-num="4">6</strong></span></section></section><p><span style="font-size: 15px;letter-spacing: 1.5px;line-height: 1.73em;font-family: 微软雅黑, " microsoft yahei>售后服务：利用BOM进行产品维修和维护，快速定位和替换故障零部件。</span></p></section></section><section><section style="padding-top: 15px;padding-bottom: 15px;display: flex;align-items: center;border-top: 1px dashed rgb(245, 222, 171);"><section style="padding-right: 10px;flex-shrink: 0;"><section style="font-size: 15px;color: rgb(255, 255, 255);width: 30px;height: 30px;text-align: center;line-height: 30px;background-color: rgb(223, 49, 22);border-radius: 100%;"><span style="font-family: 微软雅黑, " microsoft yahei><strong>0</strong><strong data-original-title="" title="" data-num="4">7</strong></span></section></section><section data-width="100%" style="width: 506px;"><section style="line-height: 1.75em;letter-spacing: 1.5px;font-size: 15px;color: rgb(51, 51, 51);background: transparent;"><section data-autoskip="1"><p><span style="line-height: 1.73em;font-family: 微软雅黑, " microsoft yahei>数据驱动决策：高级数据分析工具利用BOM数据为企业的战略规划和决策提供数据支持。</span></p></section></section></section></section></section></section></section></section></section><p style="margin-bottom: 0in;letter-spacing: 0.578px;white-space: normal;line-height: 1.8em;"><span style="font-size: 16px;font-family: 微软雅黑, " microsoft yahei>总之，BOM在产品设计、物料采购、生产计划、库存管理、和维修等方面起到重要作用。</span></p><p style="margin-bottom: 0in;letter-spacing: 0.578px;white-space: normal;line-height: 1.8em;"><br></p><p style="margin-bottom: 0in;letter-spacing: 0.578px;white-space: normal;line-height: 1.8em;"><span style="font-size: 16px;font-family: 微软雅黑, " microsoft yahei><strong>它对跨境企业运营链条而言，可以促进设计创新、优化供应链、降低成本，并确保产品的质量和交付时间，让我们能从产品和成本层面做出更好的差异化！</strong></span></p><p style="margin-bottom: 0in;letter-spacing: 0.578px;white-space: normal;line-height: 1.8em;"><br></p><section data-role="title" data-tools="135编辑器" data-id="140802" style="margin-bottom: 0px;letter-spacing: 0.578px;white-space: normal;"><section style="margin: 10px auto;display: flex;justify-content: center;"><section style="display: flex;align-items: flex-end;"><section style="flex-shrink: 0;"><section style="width: 25px;"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 57 60" style="display: block;"><path style="fill: #c22305;fill-rule: evenodd;" d="M2385,894h56V834h-56l27,30Z" transform="translate(-2384 -834)"></path><path style="fill: #ffd952;fill-rule: evenodd;" d="M2388,890h53v4h-57Z" transform="translate(-2384 -834)"></path><path style="fill: #941800;fill-rule: evenodd;" d="M2417,884l24,10V884h-24Z" transform="translate(-2384 -834)"></path></svg></section></section><section style="margin-right: -8px;margin-left: -8px;padding-bottom: 5px;z-index: 9;"><section style="padding: 4px 15px;font-size: 16px;color: rgb(255, 248, 232);background-color: rgb(223, 49, 22);border-bottom: 3px solid rgb(255, 217, 82);letter-spacing: 1.5px;"><strong data-brushtype="text">什么是PRD呢？</strong></section></section><section style="flex-shrink: 0;"><section style="width: 25px;"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 57 60" style="display: block;"><path style="fill: #c22305;fill-rule: evenodd;" d="M2664,894h-56V834h56l-27,30Z" transform="translate(-2608 -834)"></path><path style="fill: #ffd952;fill-rule: evenodd;" d="M2608,890h53l4,4h-57v-4Z" transform="translate(-2608 -834)"></path><path style="fill: #941800;fill-rule: evenodd;" d="M2632,884l-24,10V884h24Z" transform="translate(-2608 -834)"></path></svg></section></section></section></section></section><p style="margin-bottom: 0in;letter-spacing: 0.578px;white-space: normal;line-height: 1.8em;"><span style="font-size: 16px;font-family: 微软雅黑, " microsoft yahei>PRD是Product Requirement Document的缩写，即<span style="color: rgb(0, 0, 0);">产品需求文档，</span>是从产品规划到产品设计阶段的里程碑式综合产出！</span></p><p style="margin-bottom: 0in;letter-spacing: 0.578px;white-space: normal;line-height: 1.8em;"><br></p><p style="margin-bottom: 0in;letter-spacing: 0.578px;white-space: normal;line-height: 1.8em;"></p><p style="margin-bottom: 0in;letter-spacing: 0.578px;white-space: normal;line-height: 1.8em;"><br></p><p style="margin-bottom: 0in;letter-spacing: 0.578px;white-space: normal;line-height: 1.8em;"><span style="font-size: 16px;font-family: 微软雅黑, " microsoft yahei>从上图可以看出，PRD在整个销售项目落地的过程中，起着至关重要的作用！</span><br></p><p style="margin-bottom: 0in;letter-spacing: 0.578px;white-space: normal;line-height: 1.8em;"><br></p><p style="margin-bottom: 0in;letter-spacing: 0.578px;white-space: normal;line-height: 1.8em;"><span style="font-size: 16px;line-height: 1.88em;font-family: 微软雅黑, " microsoft yahei>首先，产品与销售结合，明确了产品的各项需求以及匹配的运营计划。</span></p><p style="margin-bottom: 0in;letter-spacing: 0.578px;white-space: normal;line-height: 1.8em;"><br></p><p style="margin-bottom: 0in;letter-spacing: 0.578px;white-space: normal;line-height: 1.8em;"><span style="font-size: 16px;line-height: 1.88em;letter-spacing: normal;font-family: 微软雅黑, " microsoft yahei>其次，降低了沟通成本。在项目调整的过程中有PRD的指引，每一次的调优都有据可循，各成员之间的思维是高度统一的，大大降低了沟通成本和优化效率！</span></p><p style="margin-bottom: 0in;letter-spacing: 0.578px;white-space: normal;line-height: 1.8em;"><br></p><p style="margin-bottom: 0in;letter-spacing: 0.578px;white-space: normal;line-height: 1.8em;"><span style="font-size: 16px;line-height: 1.88em;font-family: 微软雅黑, " microsoft yahei>同时，质检</span><span style="color: rgb(25, 27, 31);font-size: 15px;font-family: -apple-system, BlinkMacSystemFont, sans-serif;">人员可以</span><strong style="color: rgb(25, 27, 31);font-size: 15px;font-family: -apple-system, BlinkMacSystemFont, sans-serif;">以PRD为参考依据去验收产品质量，确保产品高质出产！</strong></p><p data-pid="ZcOwaYEj" style="margin-top: 1.4em;margin-bottom: 1.4em;letter-spacing: 0.578px;white-space: normal;color: rgb(25, 27, 31);font-size: 15px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, sans-serif;"><span style="font-size: 16px;line-height: 1.88em;letter-spacing: normal;font-family: 微软雅黑, " microsoft yahei>总结：好的PRD可以提升沟通效率，降低返工风险，让开发在需求评审阶段可以准确的评估工期，确保项目的稳定进展。产品运营高效协作，对于产品的销售也有极大的促进作用！</span></p><p data-pid="ZcOwaYEj" style="margin-top: 1.4em;margin-bottom: 1.4em;letter-spacing: 0.578px;white-space: normal;color: rgb(25, 27, 31);font-size: 15px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, sans-serif;"><span style="font-size: 16px;line-height: 1.88em;letter-spacing: normal;font-family: 微软雅黑, " microsoft yahei>以上就是今天要分享的内容了，希望对大家有帮助！</span></p><p data-pid="ZcOwaYEj" style="margin-top: 1.4em;margin-bottom: 1.4em;letter-spacing: 0.578px;white-space: normal;color: rgb(25, 27, 31);font-size: 15px;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, sans-serif;"><span style="font-size: 16px;line-height: 1.88em;letter-spacing: normal;font-family: 微软雅黑, " microsoft yahei>如果还想了解更多选品知识，同实战专业大咖交流学习，可以关注优乐选品训练营。本次训练营，是邀请了有10年跨境供应链全链路管理经验、曾经担任过深圳亚马逊头部大卖产品经理，来分享干货知识！</span></p><p style="margin-bottom: 0px;letter-spacing: 0.578px;white-space: normal;text-align: center;"></p><p><br></p><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p></div>
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