营销策略的剧本 – 从市场细分和客户分析到营销计划制定的一步一步的
<p></p><p>对预期增长的B2B销售进行切实可行的培训。</p><p>对预期增长的B2B销售进行切实可行的培训。</p>
<p>让你的市场营销、销售和高管集中在目标市场、定位、渠道、活动和内容上，<br />
以获得理想的客户，<br />
扩大交易规模，<br />
加速你的渠道。</p>
<p>视频包括从市场细分和理想的客户分析，<br />
到营销计划制定的一步一步的过程。</p>
<ul>
<li>教程编号：1988409465</li>
<li>教程语言：英语 / 无字幕</li>
<li>安全扫描：无病毒无插件 / 云查杀 Virustotal Virscan</li>
<li>培训机构：未知</li>
<li>文件大小：3.5GB</li>
<li>文件格式：视频 / 文档 / 图文</li>
<li>压缩软件：7ZIP</li>
<li>视频播放：完美解码</li>
</ul>
└─Marketing Strategy Playbook
│
│
├─01 Full Funnel Strategy
││
││
│├─Define a clear goal
││ Define a clear goal - Full-Funnel B2B Marketing Academy.mp4
││
││
│├─GTM Strategy Toolkit
││ GTM Strategy Toolkit (make a copy of the worksheet) + Slides +.mp4
││ Make a copy (google sheet).txt
││ Market segmentation - overview of the process and preparation.pdf
││ Marketing channels and tools.xlsx
││ Marketing plan for B2B service-based company.pdf.encrypted
││ Marketing plan template.xlsx
││ SaaS marketing plan.xlsx
││
││
│├─ROI Taxes
││ ROI taxes - Full-Funnel B2B Marketing Academy.mp4
││
││
│├─The Boiler Room Strategy
││ The Boiler Room Strategy - Full-Funnel B2B Marketing Academy.mp4
││
││
│└─The Full-Funnel Marketing Strategy
│ The Full-Funnel Marketing Strategy - Full-Funnel B2B Marketing.mp4
│ The Full-Funnel Marketing Strategy - Full-Funnel B2B Marketing.ts
│
│
├─02 Market Segmentation
│ Adding non-standard criteria for more efficient market segmentation(1).mp4
│ Adding non-standard criteria for more efficient market segmentation(1).ts
│ Analyze your existing customer database - Full-Funnel B2B Marketing.mp4
│ Analyze your existing customer database - Full-Funnel B2B Marketing.ts
│ How to segment market using standard criteria TEMPLATE - Full-Funnel B2B Marketing(1).mp4
│ How to segment market using standard criteria TEMPLATE - Full-Funnel B2B Marketing(1).ts
│
│
├─03 Ideal Customer Profile
│ How to create a B2B ideal customer profile - part 2.mp4
│ How to create a B2B ideal customer profile - part 2.ts
│ How to create a B2B ideal customer profile.mp4
│ How to create a B2B ideal customer profile.ts
│
│
├─04 Positioning And Unique Value Proposition (Uvp)
││
││
│├─1. Standing out Why does it matter and what does it mean
││ How To Differentiate Your Brand in The Sea of Sameness.txt
││
││
│├─2. Positioning strategies
││ April Dunford - Positioning - the Misunderstood Foundation of Great Marketing.mp4
││ Positioning strategies - Full-Funnel B2B Marketing.mp4
││ Positioning strategies - Full-Funnel B2B Marketing.ts
││
││
│├─3. Other differentiation approaches
││ Other differentiation approaches - Full-Funnel B2B Marketing Academy.mp4
││ Other differentiation approaches - Full-Funnel B2B Marketing Academy.ts
││
││
│├─4. Analyzing competitors messaging & positioning
││ Analyzing competitors messaging & positioning.mp4
││ Analyzing competitors messaging & positioning.ts
││
││
│├─5. Develop the Unique Value Proposition (UVP) & the UVP amplifiers
││ Develop the Unique Value Proposition (UVP).mp4
││ Develop the Unique Value Proposition (UVP).ts
││
││
│├─6. How to validate your UVP
││ How to validate your UVP - Full.mp4
││ How to validate your UVP - Full.ts
││
││
│└─7. Implementing your positioning and UVP
│ About Us Template.pdf
│ Home page (B2B service-based) Ex. 1.pdf
│ Implementing your positioning and UVP - Full.mp4
│ Implementing your positioning and UVP - Full.ts
│ SaaS Landing Page Cheatsheet.pdf
│
│
├─05 The Buyer’s Journey
│ How to identify channels for marketing and prospecting - Full-Funnel.mp4
│ How to identify channels for marketing and prospecting - Full-Funnel.ts
│ How to map out the buying process - Full.mp4
│ How to map out the buying process - Full.ts
│ The harsh truth about the B2B buying process - Full.mp4
│ The harsh truth about the B2B buying process - Full.ts
│
│
├─06Develop A Customer-Centric Marketing And Sales Processes
││
││
│├─1. Developing a map of informational needs
││ Developing a map of informational needs - Full-Funnel.mp4
││ Developing a map of informational needs - Full-Funnel.ts
││
││
│├─2. The content audit
││ The content audit - Full-Funnel.mp4
││ The content audit - Full-Funnel.ts
││
││
│└─3. Develop a marketing and sales process based on the buyer journey
│
│
├─07 Marketing Planning
│ Define the growth areas with the sales pipeline velocity calculator.mp4
│ Define the growth areas with the sales pipeline velocity calculator.ts
│ How to create a great marketing plan - Full-Funnel.mp4
│ How to create a great marketing plan - Full-Funnel.ts
│ How to launch new programs and complex campaigns - Full-Funnel.mp4
│ How to launch new programs and complex campaigns - Full-Funnel.ts
│
│
├─08 B2b Marketing Report And Dashboard
│ Core marketing report and dashboard - Full-Funnel.mp4
│ Core marketing report and dashboard - Full-Funnel.ts
│
│
├─09 Marketing Strategy Presentation
│ Marketing strategy presentation and template - Full-Funnel.mp4
│ Marketing strategy presentation and template - Full-Funnel.ts
│
│
├─10 Next Steps & Full-Funnel Academy
│ What’s next- - Full-Funnel.mp4
│ What’s next- - Full-Funnel.ts
│
│
└─Bonus
│
│
└─A skillset of modern B2B marketer
A skillset of modern B2B marketer - Full-Funnel.mp4
A skillset of modern B2B marketer - Full-Funnel.ts
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